How it began
Welcome to HOSHI. HOSHI means "star" in Japanese, embodies the essence of our brand- simple yet unique, beautiful and evolving. This journey began with a simple idea: to share Japanese style clothing that can bring zen to your wardrobe. Although we are still small, we are working hard to grow and continue to bring people all around the world together who love and appreciate Japanese aesthetics. So, thank you for being here.
The inspiration
As a Japanese American, I grew up reading Japanese fashion magazines. I always loved their fashion forward yet modest style. Similar to some of you, I love anything Japanese and also love comfortable, minimalistic and easy to style clothes. I wanted to create a brand that brought that to life. HOSHI is not just about clothing; it's about making you feel good when you wear it.